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A Woolworth 5 & 10¢ Store dressed with flags and bunting to mark the end of the First World War

1910s Gallery

Evolution and Revolution

The Woolworth Building - tallest in the world when completed in 1912, and all paid for in nickels and dimes. (Upper image with grateful thanks to the Library of Congress)The 1910s Gallery is divided into three sections. The first concentrates on the USA, where F.W. Woolworth was incorporated and the Founder proudly opened the world's tallest building; the second explores the people working in the business on both sides of the Atlantic; the final section examines the early success of the British subsidiary, which took the High Streets of the UK and Ireland by storm.


The 1912 $65m dime store merger
The Woolworth Building - tallest in the world
War in Europe causes big changes in America

Meet the team: working for F.W. Woolworth in the 1910s
American recruits for the new British company
Changes at the top on Frank Woolworth's death
Lest we forget - honouring the fallen

'Now we are six' - stores across the North
Arrival in London - Brixton, Croydon & Peckham
The 44 pioneer stores opened before the Great War
The great war in Picture Postcards from Woolworths
The early impact on British shopping habits


Evolution and revolution at Woolworth's in the 1910s.