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First Television Advertisement


The first advert went out live on ITA (then Britain's only commercial television network) as part of F.W. Woolworth's Jubilee celebrations in the Spring of 1959. We've recreated it, drawing on contemporary company documents and the surviving soundtrack.
We've used HTML5 Video with Video.JS to create this page, which requires a Broadband connection and a recent web-browser.
Closed captions are available if required by enabling this function in your browser and clicking 'CC'.




Cinema content at a glance

Ranges: The Good Ship Lollipop (Sweets)   Century of Toys   Easter Parade (Fashion)   The Last Noël (Xmas)   Video Launch

Advertising and Marketing: First Commercial   The Wonder of Woolworth   Star Parade    Windows   Wannabeee (Wooly & Worth)

People: 1980s    1990s   The Noughties   Ugly Duckling store transformation 2003   Staff work for Kids First Charity