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First Television Advertisement


The first advert went out live on ITA (then Britain's only commercial television network) as part of F.W. Woolworth's Jubilee celebrations in the Spring of 1959. We've recreated it, drawing on contemporary company documents and the surviving soundtrack.
We've used HTML5 Video with Video.JS to create this page, which requires a Broadband connection and a recent web-browser.
Closed captions are available if required by enabling this function in your browser and clicking 'CC'.




Shortcuts to related content in the Woolworths Museum

1950s Gallery

Queues round the block at new stores   H.M. Queen Elizabeth II's Coronation   Digital interactive 1950s store tour

Embassy Records cover story   Digital Jukebox   The mobile shop   Overseas expansion in the Commonwealth

First self-service stores   Fiftieth birthday celebrations   A warning call from the USA   What's on TV?

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