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Advertisement for the first Woolco store in Columbus, Ohio


This advertisement for Woolco in Columbus Ohio, published in October 1962, shows remarkable insight into the campaign of resistance which has followed big corporations' schemes to open giant category-killer stores ever since. It emphasises that Woolco will be a good neighbor (neighbour) and is strongly committed to Columbus.


Shorcuts to related content in the Woolworths Museum

1960s Gallery

Top down - sixties overview   Woolco - Woolies get out of town   Winfield own brand launch

Advent of the Superstore   Food for thought   Computerisation and Central Distribution

Hits of the Sixties    USA - race and space   Working conditions

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1950s Gallery   1970s Gallery   Museum Home Page