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The chain got a makeover in the 1970s. The new look stores and advertising were bannered 'The Wonder of Woolworth'

The everybody needs Woolworth campaign had its fair share of wishful thinking!Woolworth, Woolco and Shoppers World advertising emphasized the value credentials of the chain


1970s Gallery

Decimalisation - counting the cost    Hypermarkets and Supermarkets

The Wonder of Advertising   TV Ads   Catalogue Shopping  

Carelessness Causes Fire    PR and the world outside   Strategy for the 80s  

Brascan's failed US takeover   First 100th birthday   Central Distribution

New product development     Music on a Budget    Juke Box

The salesfloor of Woolworth's in Southend-on-Sea, Essex, pictured after modernisation in 1977