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Keith the Alien Advertising (1998)

A Martian discovers Woolworths


Keith the Alien - superstar salesman for Woolworths in a TV advertising campaign from 1998 when business profits were at their highest ever level


Keith was a smash hit when he first appeared in a summer commercial on ITV and Channel Four in 1998.
But despite his popularity with the public, and special appeal to the very young, he didn't find favour in the Board Room,
where executives thought the advert belittled the brand. The most critical Director was called Keith. Strange that !

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Produced in 1998 by the Moving Picture Company and Bates Dorland for Woolworths plc


Shortcuts to related content in the Woolworths Museum

1990s Gallery

Limited Story Stores    Ladybird Store gallery    Visit a 1990s Woolies    New technology and EPOS    Profits bath in 1994

Spectacular £100m profits in 1997    Talks about talks    American Woolworth "retires" after 118 years    Asda merger fails

Big W     Woolworths Direct     90s People     Keith The Alien     The Lighter Side of the 90s     What Millennium Bug?


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