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The Star Parade


Woolworth pioneered the 'star parade' style of advertising, which remains popular today. See how many of the stars from down the years you recognise in our short video. It's embedded using HTML5 and video.js, with closed captions available by clicking 'CC'. Enjoy!


Videography by 3d and 6d Pictures Ltd. for the Woolworths Museum. © Copyright 2002-2012, all rights reserved.


Cinema content at a glance

Ranges: The Good Ship Lollipop (Sweets)   Century of Toys   Easter Parade (Fashion)   The Last Noël (Xmas)   Video Launch

Advertising and Marketing: First Commercial   The Wonder of Woolworth   Star Parade    Windows   Wannabeee (Wooly & Worth)

People: 1980s    1990s   The Noughties   Ugly Duckling store transformation 2003   Staff work for Kids First Charity