A window on Christmas past
Frank Woolworth used to tell his team that the store windows were their advertisements. He always placed his stores at the heart of the High Street, where the town was busiest, and then relied on good displays to lure customers inside.
On this page we've collected together photos of how the window displays changed over a century of bricks and mortar trading, before the brand went on-line.
Left: the flagship British store in Church Street, Liverpool at Christmas, 1909
...and then there were none
Today you will have to travel to Germany, Mexico, Barbados or Zimbabwe to visit a Woolworth shop.
Shortcuts to related content in the Woolworths Museum