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A window on Christmas past

The F.W. Woolworth store in Bexhill-on-Sea, Sussex, pictured in 1934 and 2007


The original British Woolworth store in Church Street Liverpool, pictured at Christmas 1909 (with thanks to Mr Scott Oakford)



Frank Woolworth used to tell his team that the store windows were their advertisements. He always placed his stores at the heart of the High Street, where the town was busiest, and then relied on good displays to lure customers inside.

On this page we've collected together photos of how the window displays changed over a century of bricks and mortar trading, before the brand went on-line.





Left: the flagship British store in Church Street, Liverpool at Christmas, 1909


The American flagship store in Lancaster, Pennsylvania in 1905, the year when the company was incorporated


The Christmas windows of Woolworths in Gillingham, Kent, UK in 1923


The Christmas windows of the F. W. Woolworth store in Coleraine, County Londonderry, Northern Ireland in 1931


The Christmas Windows of Woolworths in Woodcote Road, Wallington, Surrey in 1934


Boarded for the blitz, the windows of Woolworths in Hammersmith, London in 1940


Elaborate displays of toys in the window of Woolworths Selsdon at Christmas, 1956


The windows of Woolworths in Basingstoke, Hampshire - a large, self-service store in a new shopping centre location, pictured in 1970


Rather spartan Christmas window displays in line with the Company's new thinking, at the Woolworths store on the LCC Debden Estate in Loughton, Essex in 1984


Woolies Winter Wonderland windows at the Selsdon, Surrey store in 1998


Woolies Winter Wonderland at a bright new Woolworths superstore in the Metro Centre, Gateshead, Tyne and Wear in the Millennium Year 2000


Back where it all began - the Christmas windows of Woolworths in Liverpool City Centre in 2001


A spectacular new look for the Woolworths store at Kingston-upon-Thames in South West London in 2003


A new look small store at Kingswood, Bristol on Woolworths' 96th birthday in the UK, 5 November 2005


The start of the Christmas season of 2008 at a brand new Woolworths in Bitterne, Southampton, Hampshire, UK


The ignominy of Administration - Woolworths' flagship store at Kingston-upon-Thames faces the end with dignity in November 2008

...and then there were none

Today you will have to travel to Germany, Mexico, Barbados or Zimbabwe to visit a Woolworth shop.
That's quite a long way to go for some pic'n'mix candy and a light bulb.


Shortcuts to related content in the Woolworths Museum

Christmas Gallery

A Century of Decorations    Cards and Wrap   In and out the Windows    Jukebox

Christmas Catalogues    Advertising   The Last Noel

Museum Navigation

Home Page   About the Museum   Woolworths History Book